Apple is gearing up for its much-anticipated awe-dropping event, where fans worldwide are eagerly awaiting the iPhone launch of the year. Scheduled for Monday, 9 September, at 10:00 a.m. Pacific Time (10:30 p.m. IST), this major tech showcase promises some of the biggest updates in the iPhone line-up in recent years. With last-minute leaks swirling online, excitement is at an all-time high as Cupertino gets ready to take centre stage.
iPhone 17 series launch dateApple will hold its annual autumn hardware showcase, called the Apple Awe Dropping Event, on 9 September at 10 AM PT (10:30 PM IST). The spotlight is set to be on the new iPhone 17 series, alongside updates to the Apple Watch lineup and the much-anticipated AirPods Pro 3.
iPhone 17 series: How to watch live?Join us for a special Apple Event on September 9 at 10 a.m. PT.
— Apple (@Apple) August 26, 2025
Tap the ❤️ and we’ll send you a reminder on event day. pic.twitter.com/o5sI2sdkwO
The Apple Awe Dropping Event will take place on 9 September 2025 at 10:30 PM IST, and it will be streamed live on Apple’s website, the Apple TV app, and the official Apple YouTube channel.
Apple Prepares for a Huge iPhone LaunchApple’s annual event has always been a spectacle, but this year’s Awe-Dropping event feels especially significant. The spotlight will firmly be on the brand-new iPhone 17 series, which is tipped to bring radical design changes, cutting-edge performance, and camera upgrades that could reshape the smartphone market. According to multiple leaks, Apple is set to announce four iPhone models – the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
iPhone 17: Bigger Display and Better PerformanceThe iPhone 17 will reportedly feature a 6.3-inch ProMotion display with a silky-smooth 120Hz refresh rate and always-on functionality. A sharper 24MP front camera is expected, making selfies and video calls look sharper than ever.
Under the hood, Apple is rumoured to use its A19 processor, promising faster speeds and improved energy efficiency. Charging could get a boost with Qi2 25W MagSafe wireless charging support, while a new selection of six colours – including steel grey, green, and purple – adds to the appeal.
iPhone 17 Air: The Star of the ShowOne of the most talked-about last-minute leaks is the iPhone 17 Air, an ultra-thin, lightweight model designed to replace the Plus variant. It’s expected to measure just 5.5mm in thickness and weigh 145g, making it the lightest iPhone ever.
This device could feature a 6.6-inch ProMotion display and a single 48MP rear camera, all housed in a titanium-aluminium frame. Reports suggest it will ship with 12GB of RAM, a 3,000mAh battery, and Apple’s in-house C1 modem. Exclusive colour options, such as light gold and sky blue, could make this iPhone a true fashion statement.
iPhone 17 Pro and Pro Max: Pro-Level UpgradesThe iPhone 17 Pro and Pro Max are set to push Apple’s premium smartphone range even further. Both models are rumoured to feature:
- A redesigned back with a horizontal camera bar
- An 8x optical zoom telephoto lens
- 8K video recording capabilities
- A brighter display with Wi-Fi 7 support for blazing-fast wireless speeds
The Pro Max could house a 5,088mAh battery, making it the longest-lasting iPhone yet. Both Pro versions are expected to start at 256GB of storage and may debut in new shades like dark blue and orange.
iPhone 17 Series Pricing: What to ExpectWhile the iPhone 17 is likely to keep its $799 price tag (for 128GB), the Pro models could see a price increase. Market analysts predict:
- iPhone 17 Pro: $1,199 starting price
- iPhone 17 Pro Max: $1,299 starting price
- iPhone 17 Air: $1,099 for the 256GB variant
However, other reports from J.P. Morgan suggest slightly lower pricing for the Pro line, potentially starting at $1,099.
Pre-Order and Release DatesIf Apple follows its traditional release schedule, pre-orders for the iPhone 17 range will begin on Friday, 12 September, at 5 a.m. Pacific Time. Customers can expect shipping and in-store availability starting Friday, 19 September.
The Apple Awe Dropping event is shaping up to be one of the most exciting launches in the company’s history. With a redesigned iPhone range, premium features, and sleek colour options, Apple seems determined to stay ahead of the competition. The iPhone launch lineup promises innovation, and these last-minute leaks have only built more hype around what’s to come.
FAQsQ: When is the Apple Awe Dropping event happening?
The event is scheduled for Monday, 9 September, at 10 a.m. PT / 10:30 p.m. IST.
Q: What models will Apple announce?
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
Q: What’s special about the iPhone 17 Air?
It’s rumoured to be Apple’s thinnest iPhone yet, featuring a sleek design and lightweight build.
Q: How much will the new iPhones cost?
Pricing starts at $799 for the iPhone 17, while the Pro and Air models may cost over $1,000.
Q: When can I pre-order the iPhone 17 series?
Pre-orders are expected to open on 12 September, with availability from 19 September.
Disclaimer: The details shared in this article are based on leaks and reports from industry sources. Apple has not officially confirmed these specifications or prices, so final details may vary.
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