A fresh row erupted on social media after the US Department of Homeland Security ( DHS ) posted an image comparing undocumented immigrants to the parasitic alien race known as “the Flood” from the popular video game series Halo.
The move came just days after the White House shared its own AI-generated Halo meme featuring President Donald Trump as Master Chief, Halo's main protagonist. This angered gamers and human rights advocates alike.
The post appeared early Monday morning on DHS’s official X account. The image showed Xbox’s iconic character, Master Chief, standing atop a Warthog vehicle with the Halo ring world in the background. The caption read, “Finishing this fight,” referencing the famous line from Halo 2 and the marketing slogan for Halo 3. Below it, text reading “Destroy the Flood” appeared beside a link to a recruitment page for the Immigration and Customs Enforcement (ICE) agency.
The message was immediately slammed as “dehumanising” for likening immigrants to the Flood, a fictional parasitic species that infects and consumes all intelligent life in the game’s universe. Critics noted that this comparison echoed some of history’s darkest propaganda. As one commentator put it, “Comparing immigrants in the US to a parasitic alien life form… is rooted in the worst of human history.”
The Halo row began on Saturday when GameStop shared a humorous post announcing the “end of console wars” after Microsoft revealed that Halo: Combat Evolved would be released on PlayStation 5 next year. The White House then replied to GameStop’s post with an AI-generated image of Trump dressed as Master Chief, captioned “Power to the Players.”
GameStop later escalated the exchange by retweeting the White House’s image alongside another meme showing a bloated JD Vance, Trump’s vice president, depicted as Cortana, Master Chief’s AI companion in the game.
However, the situation soured after DHS jumped into the meme war with its “Destroy the Flood” post. Social media users accused the administration of using video game imagery to promote anti-immigrant propaganda and normalise cruelty through humour. “It’s ‘the police using The Punisher logo’ levels of media illiteracy,” one user wrote on Reddit.
Microsoft, which owns the Halo franchise, has not issued any official comment. One observer summed it up, “It’s a bold strategy for an agency hoping to look heroic, but it seems ICE missed the part where the good guys fight to protect all of humanity.”
The move came just days after the White House shared its own AI-generated Halo meme featuring President Donald Trump as Master Chief, Halo's main protagonist. This angered gamers and human rights advocates alike.
The post appeared early Monday morning on DHS’s official X account. The image showed Xbox’s iconic character, Master Chief, standing atop a Warthog vehicle with the Halo ring world in the background. The caption read, “Finishing this fight,” referencing the famous line from Halo 2 and the marketing slogan for Halo 3. Below it, text reading “Destroy the Flood” appeared beside a link to a recruitment page for the Immigration and Customs Enforcement (ICE) agency.
Finishing this fight. pic.twitter.com/6Ezq9NUqMq
— Homeland Security (@DHSgov) October 27, 2025
The message was immediately slammed as “dehumanising” for likening immigrants to the Flood, a fictional parasitic species that infects and consumes all intelligent life in the game’s universe. Critics noted that this comparison echoed some of history’s darkest propaganda. As one commentator put it, “Comparing immigrants in the US to a parasitic alien life form… is rooted in the worst of human history.”
The Halo row began on Saturday when GameStop shared a humorous post announcing the “end of console wars” after Microsoft revealed that Halo: Combat Evolved would be released on PlayStation 5 next year. The White House then replied to GameStop’s post with an AI-generated image of Trump dressed as Master Chief, captioned “Power to the Players.”
GameStop later escalated the exchange by retweeting the White House’s image alongside another meme showing a bloated JD Vance, Trump’s vice president, depicted as Cortana, Master Chief’s AI companion in the game.
https://t.co/8DRFpgbFv5 pic.twitter.com/wWvOYrwSUR
— GameStop (@gamestop) October 27, 2025
However, the situation soured after DHS jumped into the meme war with its “Destroy the Flood” post. Social media users accused the administration of using video game imagery to promote anti-immigrant propaganda and normalise cruelty through humour. “It’s ‘the police using The Punisher logo’ levels of media illiteracy,” one user wrote on Reddit.
Microsoft, which owns the Halo franchise, has not issued any official comment. One observer summed it up, “It’s a bold strategy for an agency hoping to look heroic, but it seems ICE missed the part where the good guys fight to protect all of humanity.”
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